Importance of buying jewelry with GIA certified diamonds

Almost every major investment that holds significant value comes with proper certified documentation. A house has a deed. Vehicles have registration and titles. Why shouldn’t your precious jewelry have something that states its worth and authenticity as well?

With GIA-certified diamonds, you don’t have to worry about knowing exactly what your purchased. Every diamond and gemstone comes with a GIA Diamond Grading Report that is a scientific blueprint of the exact qualities of your stone. Since GIA is a research and educational institution, not only are they a trusted an accurate source to provide this information, but they are also unbiased.

In your Diamond Grading Report, you will find a hologram, a security screen, microprint lines, and other features that go above and beyond industry guidelines. The GIA isn’t trying to sell you something—they’re simply helping you understand exactly what you are buying. In the report, the 4Cs ( diamond’s carat, cut, clarity, and color) are carefully evaluated. Every inclusion and blemish is listed as the stone undergoes an intense screening process to make sure every detail is charted by a highly trained team of diamond graders, gemologists, and scientists, so you know you’re in credible hands.

Why should this matter to you?  If you purchase a diamond without GIA certification, it’s just like purchasing a car without CarFax.  By purchasing a GIA certified diamond, you can feel at ease knowing that you are getting exactly what you pay for.

As Zee the jeweller, we prides ourselves in carrying Colorado’s largest selection of GIA-certified diamonds at wholesale prices. Because of that, we have earned a reputation as most trusted fine jeweler and diamond seller. Our experience is far from a traditional retail store as our clients get to schedule one-on-one appointments at our online store virtual meetings.

We encourage you to give us a call to schedule your appointment today. If we don’t have the diamond that you’re looking for, we will find it for you insuring that the diamond you purchase is perfect for you and your investment.